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The journey started from here. A story on Duryodhan, a character of Mahabharat, written by me turned out to be eventful. It was an instant hit. Then I realized that I could scribble my thoughts in some meaningful words. After that, I started writing on Indian History of the medieval era. An article on King Akbar was received well by the readers. Medieval History took me to the ear of Indian Independence. Gandhi, Nehru, Bose, Ambedkar, Golvalkar and others took away my attention, and I was churning pieces after pieces on it.
‘India After Gandhi’ by Ramchandra Guha was another point of inflexion in this journey. Indian Constitution, Economy of India, Liberalization, Indian politics, Democracy, Indian Elections became the central point of my writing.
Social issues are always closer to our hearts & I am no exception to it. I write on issues like secularism, caste divides and their implications. Services run deep in my blood. Being a student of, Modern Indian History, I have written extensively about India’s Military History, its leaders in uniform and wars & challenges.
Being an insider to Telecom, Retail and Consumer Durables Industries, my stories on them get appreciated by the readers. From boom to doom of telecom; I have written more than a dozen editorials on it. Again, my love for History dared me to venture in Corporate History & as luck would have it, I got a fair amount of success. Online Trade saga & the banking in India are witnessing a revolution, and I am putting my thoughts and ideas here too.
My editorials are the combination of past, present and the way forward but, as I said earlier, content is all about people and idea, and I try to remain stick to this axiom.
Print Media
Writing for Print Media is different than Online. One, it has a larger audience, & two, there is always a challenge of space. Therefore, extensive research and optimum use of words are very critical while writing for Print media. In the last decade, the Print media has gone through various changes. The debate that is it the fourth pillar of democracy or is it just manufacturing consent for political bosses is unending. In between the two, there are more real issues, and one of them is the impact of trade and commerce on society.
I write editorials for Rajasthan Patrika& other print dailies on Indian Business scenario, Economic trends & Corporate History. I find the stories of commerce and trade from within society. The trading communities in India have different practices & secrets. There are so many stories around them.
I always believe that unless any activity has a commercial angle, it cannot survive for long & this is my endeavour. I find that commercial angle, draw inferences, & conclude. That’s how I write editorials. Again, people are the central point of my content in Editorials.
Website Content
India Economic milieu is witnessing a great tussle between online and offline. Conventional vs modern tools have created temporary fault lines. Factors like demonetization, GST implementation and recently COVID-19 have made all of us look in an entirely different way. More and more businesses are going online. E-commerce has become a flavour of the day now. Therefore, the realm of content writing is witnessing a paradigm shift.
Developing content for websites is altogether a different game. Probably, the phrase content is the king has originated from here only. Capturing readers’ interest in the digital world is immensely challenging.
Concepts like Keywords, hyperlinks, backlinking, metadata and others drive this world. My experience in the corporate world comes handy while generating content for websites. Whether it is an E-Commerce website or a market-place, or a simple informative website, I am very much a part of this exciting world.
My ability to weave keywords in the central idea of the content is the key to my success. My content is targeted to the audience intended to reach, it is precise and clear & I provide hyperlinks.
I ensure that I don’t overdo the use of keywords. In short, my content is not around keywords. Rather, keywords and hyperlink are part of my content.
I write content for various websites dealing in; Steel and Construction, Education, Astrology, Weighing Scales, Telecom Accessories, Health & Personal Care, Electric Bicycles, Business Consultancies, Event Management, Housing Industry, Finance and Banking, Tourism & Hospitality, E-Scooters and others.
Radio& You Tube
This is very close to my heart!I work for All India Radio as a program presenter. My programs are in English & Vernacular. The listeners of my program tell me that my style of presentation is hugely different from others. I do programs on social issues, film and music & Personalities.
I am also a presenter of one of the very popular YouTube channels called ‘Second Innings’. In it, I interview corporate honchos, CXOs, Start-up owners and entrepreneurs. A few of episodes on the channel have got rave reviews.
Influencer Marketing
This is very close to my heart!I work for All India Radio as a program presenter. My programs are in English & Vernacular. The listeners of my program tell me that my style of presentation is hugely different from others. I do programs on social issues, film and music & Personalities.
I am also a presenter of one of the very popular YouTube channels called ‘Second Innings’. In it, I interview corporate honchos, CXOs, Start-up owners and entrepreneurs. A few of episodes on the channel have got rave reviews.
